Straight answers
Questions homeowners actually ask.
No scare tactics. No claims we can’t back up.
What does a standard installation include — and what would make mine not standard?
Standard means we tie in at an exposed main line or an existing softener loop, with a drain and a power outlet within about ten feet, and it covers the equipment, delivery, fittings, bypass, drain and brine lines, startup and flush, the drinking-water system with one faucet hole, a walkthrough and a welcome packet. What makes a house not standard: a buried main that needs a trench, no outlet or drain nearby, old equipment that needs hauling away, or a pressure-reducing valve if your pressure tests over 80 psi. Each of those has a published price and goes on your written quote as soon as we know about it — which is why the hookup questions and photos matter. If install day turns up something nobody could have seen, we tell you before we touch it and you decide.
Is the price on this site really the price?
For standard installation, yes — in writing before anything is scheduled. The only additions are site items we tell you about first: a trench, a new outlet, a pressure-reducing valve if your pressure tests above 80 psi. If something turns up on install day that nobody could have seen from your photos and answers, we tell you before we touch it and you decide. Well systems are priced after the test.
Do I need a water test first?
City water: no — your utility publishes its numbers and we quote from those plus a few questions about the house. Well water: always. Hardness only, with no iron, starts at $3,750 installed; wells with iron get the Dual Tank — Well at $4,800. The test decides which, and each add-on has a published price.
How long does installation take?
Usually a few hours; done in a day. The installer starts it up, flushes it, walks you through the system, and leaves you a welcome packet with what to expect and who to call.
Who actually installs the system?
A vetted, licensed Florida plumbing contractor or an insured professional installer trained to our written install standard — every install leak-tested and walked through with you. Camden County, Georgia is coming soon and will use a Georgia-licensed plumber.
Do you work with just any plumber?
No. We're meticulous about who installs for us. Every plumber and installer is vetted — license, insurance and references — and works to our written install standard. We know what poor workmanship does to a home and to a customer's experience, so we only partner with the best companies and installers we can find. The goal is simple: leave your home better than we found it.
Do you serve my area?
Nassau County (Yulee, Fernandina Beach, Amelia Island, Wildlight, Callahan, Hilliard, Bryceville) and North Jacksonville. More of Jacksonville and Camden County, Georgia (Kingsland, St. Marys, Woodbine) are coming soon. Join the waitlist and we'll let you know the day we open in your area. You can also check your ZIP on the Service Areas page.
How soon can you install?
Most installs are scheduled within a few days of your yes, and next-day installation is often available when our schedule allows. We'll give you real dates on the call.
What happens if you come out to my home?
If you'd like a visit, it takes less than 45 minutes. We explain how our systems work and what makes them different, test your water in front of you so you know exactly how hard it is, and recommend the system that fits your home — and why. We won't sell you anything you don't need. If it's a fit, we get you on the schedule.
What kind of salt, how much, how often?
Any softener salt pellets or crystals from the hardware store, 40-lb bags. The system uses about 9 pounds each time it cleans itself — about every 10 days for a typical family on 16-grain water — so roughly one bag a month. We start you with two bags and the system tells you when it's low.
I'm on septic. Is softener discharge a problem?
Each cleaning cycle sends 45–60 gallons of rinse water to the drain, about once every 10 days on a typical household — a small share of a day's household flow. Where your county or your septic contractor calls for a separate discharge point, we route it there, and the discharge arrangement is written into your agreement before install day.
How do I know you'll stand behind the work?
Your 12-month workmanship warranty is written into your customer agreement, and the manufacturer's equipment warranty is passed through to you. The spec sheet for your system lists every component and its rating, so you know exactly what you're getting. If something isn't right, it's one call to us — we respond within 48 to 72 hours.
Who makes the equipment? What brand is it?
Magic Touch Water Co. systems are built from named components: a Hankscraft ceramic-disc control valve, ResinTech softening resin, Jacobi coconut-shell carbon and Enpress tanks, assembled in Texas and Wisconsin. The spec sheet on every system lists them.
Are the components certified to NSF/ANSI standards?
The whole-home components are certified to NSF/ANSI standards — tanks 44 and 61, valve 44, carbon 42 and 61, gravel 61 and 372, resin WQA Gold Seal to NSF/ANSI 44 — and our certifications summary links to each maker's listing so you can read it yourself. The tankless drinking-water system is tested and certified by NSF International to NSF/ANSI 58 for reduction of dissolved solids, with a lead-free water path built to NSF/ANSI 372. The tank-style system doesn't carry a listing of its own, and we don't claim one.
Will you service my existing system from another company?
Unfortunately, no. If you're planning to get a system from us, we're glad to look at your old one first to make sure you truly need a new one. When we replace it, we can set the old system at the curb for free, or haul it away, starting at $185. We know what our systems can do; we can't say the same for another company's equipment. And if we worked on it and it failed for reasons that had nothing to do with our work, nobody wins that warranty dispute.
Do I need a permit?
Most softener installations in our area do not require one; where your county does, we pull it and it appears on your quote as its own line — never hidden in the price.
Does a water softener waste water?
The cleaning cycle uses roughly a bathtub's worth — 45–60 gallons — about every 10 days for a typical home here. Less than one extra load of laundry a week.
Will there be salt in my water?
A small amount of sodium at the taps. Your drinking water comes from the system under the sink, which takes dissolved solids back down. Potassium is available if sodium is a concern.
Does the system use electricity?
The control head plugs into a standard outlet — a few dollars a year.
Is it loud? Is one system quieter than another?
During the cleaning cycle (regeneration), you’ll hear water running and the valve cycling in short stretches, about like an outdoor air compressor kicking on. Every salt-based softener cleans itself the same basic way, so no brand or model is meaningfully quieter than another. What changes is how often and when: it’s set to run around 2 a.m., and a larger system like the Mixed Bed XL regenerates less often in the same house.
Will my water pressure drop?
Sized right, no. We test your static pressure before install and quote a pressure-reducing valve if it is above 80 psi.
What happens if I move?
The system stays with the house and adds to it. Our remaining workmanship coverage transfers to the new owner once they call us and sign a short handover — the dates don't restart, the name on the coverage changes. Manufacturer equipment warranties stay with the original purchaser. A one-year coverage extension with a full system check and a fresh filter set is available to the new owner for $249.
Is my tap water safe?
Our utilities publish a report every year and their 2025 reports show the water meets federal standards. What we treat is the look, smell, taste and scale — hardness, chlorine, iron, sulfur — not safety. If you're on a well, our basic test tells you what's there, and if a bacteria question comes up we send a sample to a certified lab for you — with the lab fee quoted first.
Softener or filter — which one do I need?
A softener takes out hardness — spots, scale, soap film. A carbon filter takes out chlorine — taste and smell. Most homes here have both problems, which is why our standard system is one tank that does both. If your only complaint is taste, it's carbon. If it's spots, it's softening. We'll tell you which on the call.
What does it cost after the install?
Two things. Salt — about one 40-lb bag a month from any hardware store. And your drinking-water filters, a year. The filters are proprietary — made specifically for your system and supplied only by us. On the tankless system they're shipped to your door and built to change yourself; on the tank-style system we come out and change them. Same price either way, with reminder texts before they're due. No monthly fee, and the Care Plan (salt delivered, system checked) is optional when it opens.
What does the remineralization filter do?
Reverse osmosis takes the minerals out along with everything else, which some people taste as "flat." The remineralization filter adds a little calcium and magnesium back on the way to the faucet, for taste and a slightly higher pH. It's built into the tankless drinking-water system; on the tank version it's a add-on. A matter of preference — plenty of people love the water without it. This under-sink stage is also where dissolved solids come down — the reverse osmosis membrane is rated to reduce what the softener and carbon tanks upstream aren't designed to.
What is hero pricing, and who qualifies?
A standing thank-you for active military, veterans, first responders, teachers and nurses: our launch price, kept for you permanently — even after the launch promotion ends on December 31, 2026. Ask for it on your call and send or show your ID before we finalize the price. It isn't stackable: it doesn't combine with referral filters or any other promotion — you get whichever is better for you.
Get a fast quote
Ready for quality water, straight from the tap?
Pick your system and get the price in writing — we reach out within minutes during business hours.
- One published price
- City water and wells
- No hour-long presentation
